June 17, 2017

1. Location, Location, Location
One of the most important factors in guaranteeing your pop up shop’s success is its location. Don’t be lured by a cheap price in an “up and coming” neighborhood. Bottom line is you can’t have a pop up in a C-list location – if you can’t do it in an A-list location don’t do a pop up. In addition if you are renting a building make sure you have...

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Phillip Provost is a senior media executive who has worked in experiential and pop up shop event marketing for years. Phil is currently President of The Pop Up Shop Agency.

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