September 28, 2017

So a number of factors will determine if your pop up is a success. One of the biggest factors is the location. Especially when marketing to a new audience, location can make or break a pop up shop. Budget is also a critical factor. High foot traffic spots often have a high price tag so you need to strike a good balance between the pop up’s location and budget. Staffing is a...

September 20, 2017

To start make a your pop up space wish list. Just like when you are shopping for an apartment, It is important to know what factors are bonuses and what would be a deal breaker. Come up with a short list of must-haves, to help refine your search. Your items will differ depending on your brand and your reason for opening a pop-up shop. Here is a list of the 6 essential steps...

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Phillip Provost is a senior media executive who has worked in experiential and pop up shop event marketing for years. Phil is currently President of The Pop Up Shop Agency.

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