October 27, 2017

http://adage.com/article/cmo-strategy/make-room-futuristic-experience-store/310467/

October 3, 2017

“Build it and they will come. “ Definitely not the way to market a pop up shop in 2017! You put all this time and effort into creating a masterpiece that will only exist for a finite period- make the most of every moment the pop up is open to the public. You can generate excitement before the pop up even opens and start an ongoing conversation with consumers that should con...

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Phillip Provost is a senior media executive who has worked in experiential and pop up shop event marketing for years. Phil is currently President of The Pop Up Shop Agency.

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