January 17, 2018

It’s time to take your brand to the next level, and you’re ready to immerse your soon-to-be customers in an pop up shop campaign to captivate their attention…

But it’s no secret that this level of marketing isn’t exactly easy.  Pop up experiential marketing is a bit like a fashion show: one fantastic model can have eyes in the room glued to the catwalk – which is the kind of...

June 17, 2017

1. Location, Location, Location
One of the most important factors in guaranteeing your pop up shop’s success is its location. Don’t be lured by a cheap price in an “up and coming” neighborhood. Bottom line is you can’t have a pop up in a C-list location – if you can’t do it in an A-list location don’t do a pop up. In addition if you are renting a building make sure you have...

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Phillip Provost is a senior media executive who has worked in experiential and pop up shop event marketing for years. Phil is currently President of The Pop Up Shop Agency.

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