January 17, 2018

It’s time to take your brand to the next level, and you’re ready to immerse your soon-to-be customers in an pop up shop campaign to captivate their attention…

But it’s no secret that this level of marketing isn’t exactly easy.  Pop up experiential marketing is a bit like a fashion show: one fantastic model can have eyes in the room glued to the catwalk – which is the kind of...

September 28, 2017

So a number of factors will determine if your pop up is a success. One of the biggest factors is the location. Especially when marketing to a new audience, location can make or break a pop up shop. Budget is also a critical factor. High foot traffic spots often have a high price tag so you need to strike a good balance between the pop up’s location and budget. Staffing is a...

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Phillip Provost is a senior media executive who has worked in experiential and pop up shop event marketing for years. Phil is currently President of The Pop Up Shop Agency.

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