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YOU IMAGINE IT. WE MAKE IT POP.

The Pop Up Shop Agency can seamlessly guide you through the process whether you want to build a giant baseball prop in the middle of Minneapolis or host a fashion show and pop up shop in Times Square.

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MOBILE POP UP TOURS  |  SAMPLING POP UPS  |  RETAIL STORE POP UPS |  EXPERIENTIAL RETAIL | STEEL CRATE POP UPS 

secrets of experiential retail

THE 6 SECRETS OF POWERFUL
EXPERIENTIAL RETAIL

There are many factors that go into creating a successful retail experience from location to timing. In this post we will cover what will make or break the experiential retail elements for your brand.

WHY DO A POP UP SHOP?

pop up shop branding
BRANDING & CONTENT

Pop up shops are a fantastic content generator for any brand.

pop up shop audience research
FIND A NEW AUDIENCE

Pop up shops can energize a brand and enable it to attract a new audience.

pr pop up shop
GREAT PR GENERATOR

Pop Ups are temporary, its new and done right it's sure to generate PR.

retail pop up shop
SELL PRODUCTS AND SERVICES

The classic way to use a pop up shop and a great way for a brand to explore alternate revenue streams.

pop up shop research
RESEARCH YOUR CUSTOMERS

The best way to connect and get to know your brand's customers.

pop up shop feedback
GET REAL-TIME FEEDBACK

Find out what your customers are really thinking about your brand.

pop up shop testing
TEST NEW PRODUCT IDEAS

What better way to see if a new idea sinks or swims than asking your customers in person?

advantages of pop up shops
EXCLUSIVITY

Pop up shops are temporary - use that to your advantage and create lots of buzz.

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POP UP EXPERIENCES DRIVEN BY DATA
& ANALYTICS

Because if you don't capture and use the data, you will be missing out on the best part.

WIFI TRACKING IN POP UP SHOPS

WIFI ZONE TRACKING

Wifi enabled phones have the ability to receive insight on what and where people were engaged at your event.

POP UP SHOP PHOTO BOOTH

SOCIALLY INTEGRATED PHOTO BOOTHS

Socially sharable photo experiences are an easy way to build a brand database and multiply your consumer reach in the digital space.

CUSTOM MADE POP UP SHOP APP

CUSTOM MADE APPLICATIONS

Custom made software for mobile devices can connect to your guest’s social channels to provide a truly custom experience, a pathway to communication and rich insights on each customer.

RFID FOR A POP UP STORE

RFID + NFC

Scannable radio frequency chips open a whole world of possibilities for consumer interaction and journey tracking inside the event, to attendee interaction, live content streaming and retail opportunities. These tags can be embedded in wristbands, badges, plastic cards, and other products that guests carry with them at an event.

THE 5 SECRETS OF GREAT POP UP SHOPS

the pop up shop agency icon

There are many factors that go into creating a successful pop up from location to timing. In this post we will cover what will make or break your pop up shop.

SERVICES WE PROVIDE AT 
THE POP UP SHOP AGENCY

REAL ESTATE POP UP SHOP CONSULTANTS

REAL ESTATE PROCUREMENT
& LOCATION CONSULTING

​Let our real estate pop up experts find the perfect storefront for your next product launch. We understand all the elements that go into securing a great location from insurance to permits.

experiential integrated marketing

INTEGRATED MARKETING

The integrated marketing tools have never been more important to brand marketers. The Pop Up Shop Agency has spent years learning how to converge these disciplines and make event engagement last longer, allow brands to measure a pop up activation's performance, increase reach and most importantly drive sales.

event permitting

PERMITTING

Let The Pop Up Shop Agency be your one-stop shop resource for securing permits at both indoor and outdoor venues across the country.  Our permitting team knows who to call and how to deal with municipalities and how to cut through the red tape of obtaining permits for pop up events. ​

experiential event brand strategy

BRAND STRATEGY

You don't want to spend money on pop up shops that don't work and brand strategy is an essential component to preventing such mistakes. We love to collaborate with clients to ensure that the experiential retail marketing message aligns perfectly with all the brand strategy objectives.

pop up shop ideas

IDEA GENERATION

​In the end it all comes down to the idea behind the pop up event. We love to strategize and help brands brainstorm exciting new possibilities in experiential retail pop up marketing.

pop up shop event management

EVENT MANAGEMENT

Pop up events come with a lot of moving parts. At The Pop Up Shop Agency we feel that superior event management is essential for every pop up activation. Our goal in event management is to ensure every pop up event feels like a seamless turnkey experience for our clients.

pop up shop social media

SOCIAL MEDIA
& DIGITAL INTEGRATION

Digital Integration into pop up events is integral to success. Incorporating social media and using all the available digital technology can allow brands to see their return on engagement quickly and spread word of the pop up very quickly to get the all-important "buzz."

pop up shop brand ambassadors

BRAND AMBASSADOR STAFFING

​At The Pop Up Shop Agency we are experts at staffing street teams for pop ups as well as choosing the right brand ambassadors for your pop up shop. Each brand has a specific image and energy to convey and we make sure the brand ambassadors are just right.

pop up shop event prop fabrication

CUSTOM FABRICATION
& EVENT PROPS

​Who doesn't love a giant vending machine distributing limited edition t-shirts? Whatever the creative idea The Pop Up Shop Agency will flawlessly execute the custom fabrication of your prop and ensure everything runs smoothly from the creation to the dismantle and shipping of your event prop. Custom fabrication of event props creates a high impact experience and you want to make sure it goes seamlessly. 

guerilla marketing events

GUERILLA MARKETING

​The Pop Up Shop Agency offers a full array of guerrilla marketing services such as projection media, 3D projections, street graphics, mobile billboards, wild postings and street teams. We define guerilla marketing as all non- permitted experiential pop up marketing efforts.

6 KEY EXPERIENTIAL RETAIL BENCHMARKS

Use these key benchmarks to measure the success of your experiential retail experience.

experiential-retail-benchmarks.jpg
special pop up activations

SPECIAL POP UPS

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The Pop Up Shop Agency can seamlessly guide you through the process of creating a unique pop up whether you want to hand out hot chocolate in Times Square or do a nationwide mobile tour for your sneaker brand. We are here to help.

Experiential Retail Pop Ups

Press Conferences/Press Events
Mobile Marketing Vehicle Tours 
Train Station Events + Sampling
New Product Launches
Morning Shows
Pedi Cabs
Block Parties & Festivals
Mall Events + Sampling

Concerts
Movies in the Park
Experiential Activations
Beach Sampling
Projection Media
Retail Promotions
PR Stunts
Food Truck Pop Ups

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