Hybrid activations merging the physical and virtual worlds will play a big part in the future of brand activations. Why not have the best of both worlds and offer a virtual option so people who cannot physically attend a live experience have an opportunity to ‘be there’. Virtual attendance options give your brand a way to reach a larger audience, while saving customers the cost and hassle of traveling to the physical pop up activation or marketing event. We now have digital event experience platforms creating virtual events, easily streaming the content to consumers anywhere that will help lead the way for the hybrid experience. Most brands agree that hybrid events and pop ups with virtual components will play a significant role in the future of brand experiences.