What is a pop up shop? 

The term "pop up shop" means many different things to different brands. The one common factor is that it is an activation that is short term. Pop up shops can simply build brand awareness and buzz and/or they can be used to generate retail sales. Sometimes the purpose of a pop up shop is simply to test a new product and collect information from your audience.

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How do you do a pop up shop?
The first thing to do is get a great team in place. You can hire a pop up shop company or if you don't have a budget you can execute one yourself with some creativity and the help of some talented friends. All pop-up shops and events are very different but the one thing they always have in common is that they are short-term whether they last a day or a year.

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How do you announce a pop up shop? 
Social media is always key in announcing a pop up shop in Los Angeles. But also take into consideration aligning the pop up shop with neighborhood brands who have the same ethos. For more ideas check our our blog post on the best ways to announce a pop up shop.

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How much does it cost to setup a pop up shop? 
The 4 main factors in determining the cost of a pop up shop is staffing, length of the pop up, the type of buildout and the cost of real estate. so the cost of setting up the pop shop can vary greatly depending on these 4 variables.

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Are pop up shops effective?
Pop up shops are very effective. When something is short term people re much more inclined to check it out, see whats new and fresh and fleeting. there are several important factors for making an effective pop up shop in Los Angeles. Read about how to measure the success of a pop up shop.