Retail pop up stores are an amazing way to achieve a wide variety of marketing goals. Clients use storefront pop ups to test new products and locations, grow an offline audience and foster stronger connections with their customers. Retail pop up shops are about much more than cash register sales as you can create amazing content for online marketing efforts as well. We have seen a renewed interest in brands looking at pop up shops especially given the reluctance now for brands to sign traditional long term leases. Also landlords are obviously much more open to negotiation that they have been in the past and are open to shorter term and flexible leasing.