YOU IMAGINE IT. WE MAKE IT POP.
The Pop Up Shop Agency can seamlessly guide you through the process whether you want to build a giant baseball prop in the middle of Minneapolis or host a fashion show and pop up shop in Times Square.
MOBILE POP UP TOURS | SAMPLING POP UPS | RETAIL STORE POP UPS | EXPERIENTIAL RETAIL | STEEL CRATE POP UPS
THE 6 SECRETS OF POWERFUL
There are many factors that go into creating a successful retail experience from location to timing. In this post we will cover what will make or break the experiential retail elements for your brand.
WHY DO A POP UP SHOP?
BRANDING & CONTENT
Pop up shops are a fantastic content generator for any brand.
FIND A NEW AUDIENCE
Pop up shops can energize a brand and enable it to attract a new audience.
GREAT PR GENERATOR
Pop Ups are temporary, its new and done right it's sure to generate PR.
SELL PRODUCTS AND SERVICES
The classic way to use a pop up shop and a great way for a brand to explore alternate revenue streams.
RESEARCH YOUR CUSTOMERS
The best way to connect and get to know your brand's customers.
Find out what your customers are really thinking about your brand.
TEST NEW PRODUCT IDEAS
What better way to see if a new idea sinks or swims than asking your customers in person?
Pop up shops are temporary - use that to your advantage and create lots of buzz.
POP UP EXPERIENCES DRIVEN BY DATA
Because if you don't capture and use the data, you will be missing out on the best part.
WIFI ZONE TRACKING
Wifi enabled phones have the ability to receive insight on what and where people were engaged at your event.
SOCIALLY INTEGRATED PHOTO BOOTHS
Socially sharable photo experiences are an easy way to build a brand database and multiply your consumer reach in the digital space.
CUSTOM MADE APPLICATIONS
Custom made software for mobile devices can connect to your guest’s social channels to provide a truly custom experience, a pathway to communication and rich insights on each customer.
RFID + NFC
Scannable radio frequency chips open a whole world of possibilities for consumer interaction and journey tracking inside the event, to attendee interaction, live content streaming and retail opportunities. These tags can be embedded in wristbands, badges, plastic cards, and other products that guests carry with them at an event.
THE 5 SECRETS OF GREAT POP UP SHOPS
There are many factors that go into creating a successful pop up from location to timing. In this post we will cover what will make or break your pop up shop.
SERVICES WE PROVIDE AT
THE POP UP SHOP AGENCY
REAL ESTATE PROCUREMENT
& LOCATION CONSULTING
Let our real estate pop up experts find the perfect storefront for your next product launch. We understand all the elements that go into securing a great location from insurance to permits.
The integrated marketing tools have never been more important to brand marketers. The Pop Up Shop Agency has spent years learning how to converge these disciplines and make event engagement last longer, allow brands to measure a pop up activation's performance, increase reach and most importantly drive sales.
Let The Pop Up Shop Agency be your one-stop shop resource for securing permits at both indoor and outdoor venues across the country. Our permitting team knows who to call and how to deal with municipalities and how to cut through the red tape of obtaining permits for pop up events.
You don't want to spend money on pop up shops that don't work and brand strategy is an essential component to preventing such mistakes. We love to collaborate with clients to ensure that the experiential retail marketing message aligns perfectly with all the brand strategy objectives.
In the end it all comes down to the idea behind the pop up event. We love to strategize and help brands brainstorm exciting new possibilities in experiential retail pop up marketing.
Pop up events come with a lot of moving parts. At The Pop Up Shop Agency we feel that superior event management is essential for every pop up activation. Our goal in event management is to ensure every pop up event feels like a seamless turnkey experience for our clients.
& DIGITAL INTEGRATION
Digital Integration into pop up events is integral to success. Incorporating social media and using all the available digital technology can allow brands to see their return on engagement quickly and spread word of the pop up very quickly to get the all-important "buzz."
BRAND AMBASSADOR STAFFING
At The Pop Up Shop Agency we are experts at staffing street teams for pop ups as well as choosing the right brand ambassadors for your pop up shop. Each brand has a specific image and energy to convey and we make sure the brand ambassadors are just right.
& EVENT PROPS
Who doesn't love a giant vending machine distributing limited edition t-shirts? Whatever the creative idea The Pop Up Shop Agency will flawlessly execute the custom fabrication of your prop and ensure everything runs smoothly from the creation to the dismantle and shipping of your event prop. Custom fabrication of event props creates a high impact experience and you want to make sure it goes seamlessly.
The Pop Up Shop Agency offers a full array of guerrilla marketing services such as projection media, 3D projections, street graphics, mobile billboards, wild postings and street teams. We define guerilla marketing as all non- permitted experiential pop up marketing efforts.
6 KEY EXPERIENTIAL RETAIL BENCHMARKS
Use these key benchmarks to measure the success of your experiential retail experience.
SPECIAL POP UPS
The Pop Up Shop Agency can seamlessly guide you through the process of creating a unique pop up whether you want to hand out hot chocolate in Times Square or do a nationwide mobile tour for your sneaker brand. We are here to help.
Experiential Retail Pop Ups
Press Conferences/Press Events
Mobile Marketing Vehicle Tours
Train Station Events + Sampling
New Product Launches
Block Parties & Festivals
Mall Events + Sampling
Movies in the Park
Food Truck Pop Ups