February 26, 2018

All we can say is really well done and impactful creative.

Check out this impactful Valentines Day pop up here 

January 17, 2018

It’s time to take your brand to the next level, and you’re ready to immerse your soon-to-be customers in an pop up shop campaign to captivate their attention…

But it’s no secret that this level of marketing isn’t exactly easy.  Pop up experiential marketing is a bit like a fashion show: one fantastic model can have eyes in the room glued to the catwalk – which is the kind of...

October 27, 2017


October 3, 2017

“Build it and they will come. “ Definitely not the way to market a pop up shop in 2017! You put all this time and effort into creating a masterpiece that will only exist for a finite period- make the most of every moment the pop up is open to the public. You can generate excitement before the pop up even opens and start an ongoing conversation with consumers that should con...

September 28, 2017

So a number of factors will determine if your pop up is a success. One of the biggest factors is the location. Especially when marketing to a new audience, location can make or break a pop up shop. Budget is also a critical factor. High foot traffic spots often have a high price tag so you need to strike a good balance between the pop up’s location and budget. Staffing is a...

September 20, 2017

To start make a your pop up space wish list. Just like when you are shopping for an apartment, It is important to know what factors are bonuses and what would be a deal breaker. Come up with a short list of must-haves, to help refine your search. Your items will differ depending on your brand and your reason for opening a pop-up shop. Here is a list of the 6 essential steps...

July 27, 2017

So will your pop up need a permit? Depending what city it takes place in and what the pop up entails the answer varies. Every city and municipality has its own rules and regulations but we can tell you the 3 most common pitfalls to avoid. The last thing you need is a pop up getting closed down before it even gets started.
1. You don’t match the permitted use of the space

June 17, 2017

1. Location, Location, Location
One of the most important factors in guaranteeing your pop up shop’s success is its location. Don’t be lured by a cheap price in an “up and coming” neighborhood. Bottom line is you can’t have a pop up in a C-list location – if you can’t do it in an A-list location don’t do a pop up. In addition if you are renting a building make sure you have...

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Phillip Provost is a senior media executive who has worked in experiential and pop up shop event marketing for years. Phil is currently President of The Pop Up Shop Agency.

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