Check out this cool new take on pop up spaces and retail
http://adage.com/article/cmo-strategy/make-room-futuristic-experience-store/310467/
http://adage.com/article/cmo-strategy/make-room-futuristic-experience-store/310467/
Phillip Provost is a senior media executive who has worked in experiential and pop up shop event marketing for years. Phil is currently President of The Pop Up Shop Agency.
